Jo is the course leader for our BSc (Hons) Music Business and Creative Industries course. She has worked in the music industry for over 15 years in many areas of PR and promotion with brands such as Ubisoft, Tannoy, Gibson, Visible Noise, Vue Cinemas, accessories4technology and for record labels including Factory, Sony, Decca Classics and PWL.
Jo's company Yeeha PR was one of the first companies to use what is now known as experiential marketing, creating two No. 1 Sony Playstation games campaigns two years running.
Jo was awarded Manchester Woman of the Year 2006 by Manchester City Council for her contribution to Women and Culture, which included a touring panel of successful women in the industry and promotion at music conferences internationally from Inverness to Berlin to Austin, Texas.
She is also a singer songwriter who writes under her alter ego 'Hilda'.