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POSTED ON – 22.01.13

SSR Manchester - Indonesian Idol visits SSR Manchester
Indonesian Idol visits SSR Manchester
Regina Ivanova, the winner of ‘Indonesian Idol’ 2012, visited SSR Manchester last week to record her debut single ahead of a showcase performance at the Indonesian Embassy in London.

While a relative unknown in the UK, Regina is a household name in her home country having just won the seventh series of the Indonesian ‘Pop Idol’ talent-show franchise, watched by millions of viewers every week.

Regina, along with ‘Idol’ runner up Kamasean Matthews, recorded their singles in our Spirit studio, supervised by Head of Audio, Martin Desai. The girls also wowed SSR staff and students with a showcase performance in the studio following the recordings.

SSR has been working with UK Trade & Investment to build up contacts overseas, signing up for the Passport to Export programme for new exporters in 2010 and attending market visits to Thailand, Indonesia and Singapore with the help of UKTI funding. SSR’s Jakarta campus in Indonesia is a partner of both the television series Indonesian Idol and the programmes’ broadcaster RCTI.

SSR is already familiar to the girls having played host to some of the competition’s auditions and boot camp segments. Following the studio sessions, the pair visited various attractions in Manchester and Liverpool on a sightseeing tour of the North West before travelling down to London for a showcase performance at the Indonesian embassy. The black tie event was attended by politicians and dignitaries from the country and featured performances from both Regina and Kamasean. The girls were followed on their tour around the country by a camera crew from the show, filming for a special ‘Idol Goes to the UK’ documentary to be broadcast across Indonesia.

Ian Hu, SSR Principal, accompanied Regina, Kamasean and their various representatives on the trip around the UK:
“We were delighted to welcome Regina and Kamasean to Manchester and SSR. When I last visited our Jakarta campus the ‘Idol’ competition was reaching its final stages and their faces were everywhere around the city. There is no doubt they are massive stars in their home country, and it’s great for Manchester that the city will be featured heavily in the documentary covering their visit.”

Karen Holden, International Trade Advisor for the Creative Industries at UKTI North West:
“It is very exciting to have Regina and Kamasean record their single here in the North West of England, and is further proof that we have some of the best creative sector businesses in the world right on our doorstep.
Companies such as SSR have great potential to extend their brand overseas and UKTI regularly work with creative businesses to help them achieve their international goals.
In Greater Manchester the creative and digital sector is expanding all the time and represents one of the area’s greatest strengths, bringing jobs and investment to the city.
We are delighted that singers who are a household name in Indonesia have chosen SSR in Manchester as the ideal venue to record their single.”