POSTED ON – 11.05.11
WD40 commercial shot at SSR
SSR rooftops were recently used to shoot a WD40 commercial starring world renowned Parkour/Freerunning practitioner Daniel Llabaca.
Daniel is considered by many to be one of the world's leading Freerunners. His videos often feature innovative tricks and movements that have been viewed thousands of times on YouTube.
SSR Post Production tutor Paul Maunder is an avid Freerunner himself and was the link between SSR and the exciting opportunity to host Daniel’s talents. Paul was involved with the shooting of the footage and also the location searches, which lead to SSR’s roof being used.
WD40 are using this viral video as part of a new ad campaign entitled “WD40 also cleans” and is produced by Manchester based ad agency Waggledance.
Directed by Ben Swift, the commercial depicts a man who has nothing to clean his rusty barbeque. He rings Daniel whose mission is to get him some WD40 as soon as possible. Daniel’s journey shows an array of tricks in and around Manchester with the starting destination being on the SSR rooftops.
SSR tutor Paul Maunder:
"Filming the footage for the ad campaign was a great experience. Daniel is a real pro and makes Freerunning look so natural, it certainly makes our job a lot easier! We saw SSR’s rooftops as the perfect platform for filming and everyone there was incredibly accommodating us and eager to assist us in any way they could.”