POSTED ON – 11.09.15
AMS Neve Partners with SSR
More than 2,000 students on music production and audio engineering degree courses stand to benefit with the creation of partnerships between audio industry leaders AMS Neve and five Universities and institutions, including both SSR London and Manchester.
The UK-based company’s products - from giant film consoles to plug-in modules - have been behind the sound of many of the most popular records, film and television soundtracks for more than four decades. It’s won two Oscars, a Grammy and an Emmy in its own right for engineering excellence.
The partnerships are aimed at inspiring the next generation of musicians, engineers and music producers and will involve masterclasses from top designers at AMS Neve, invitations to visit the factory in Burnley, exclusive student offers and competitions as well as gifts of equipment to each of the campuses. These are dBs Music (Plymouth and Bristol), SSR (Manchester and London), LIPA (Liverpool), the University of Surrey and The London College of Music (West London University).
The move has been welcomed by British record producer Steve Levine, former chairman of the Music Producers Guild:
“I have my own 30-year relationship with AMS and it is very important that the manufacturers of our tools of the trade engage with the next generation of sound engineers and producers. This will enable the students to benefit and enjoy the rapidly-changing technology and also to understand the history and legacy of recording”.
Forty years ago, AMS founder Mark Crabtree demonstrated a revolutionary tape phase simulator to Paul McCartney, who subsequently became the young company’s first customer. AMS went on to become AMS Neve, of which Mark is owner and managing director.
Sir Paul’s vision of creating a centre for performing arts in his former school building was a factor in Mark Crabtree’s decision to forge stronger links with aspiring musicians, producers and engineers. He explained: “As a private, dedicated engineering company working in collaboration with the world’s best talent over many decades, we have played our part in countless legendary recordings on our equipment – designed and made in the UK. Taking my cue from Paul McCartney’s drive to found LIPA we now want to help the next generation of British proto-legends to break through to international success, with the help of the best audio tools possible”.
Tom Aston - SSR Technical Director:
"Having worked with AMS Neve over the years, we are really excited to build on our relationship with this official partnership. With Neve VR consoles at both campuses and a selection of outboard gear, including the AMS dmx 15-80 S stereo delay & rmx 16 reverb in our flagship Spirit Studio in Manchester, AMS Neve products have been an intrinsic part of our sound engineering and music production training for many years. The benefits this partnership will bring to our students are numerous and we look forward to arranging factory visits, guest lectures and more to supplement our curriculum.
We'd like to thank the AMS Neve team for creating this partnership; it's great to see such an industry leading manufacturer supporting the next generation of sound engineers and music producers."